Royal Enfield’s month-on-month (MoM) gross sales noticed an uptick of 5.6 per cent at 40,334 items as in comparison with 38,065 items offered within the final month.
Royal Enfield has recorded a gross sales decline of 23 per cent in July 2020 promoting 37,925 items as in comparison with 49,182 items it offered in the identical month final yr. The firm’s exports went right down to 2409 items as in comparison with 5003 items in the identical month final yr, witnessing a decline of 52 per cent. Royal Enfield’s complete gross sales (home + exports) went down by 26 per cent at 40,334 items as in comparison with 54,185 items a yr in the past. That mentioned, Royal Enfield’s month-on-month (MoM) gross sales noticed an uptick of 5.6 per cent at 40,334 items as in comparison with 38,065 items offered within the final month.
Exports has additionally been one of many key focus areas for Royal Enfield because it has been attempting to develop its market share in abroad markets. The Royal Enfield 650 Twins have gained recognition in European markets with the Royal Enfield Interceptor 650 turning into the bestselling bike final month as per MCIA information for above 125cc bikes categor). The Interceptor 650 has additionally been the highest-selling bare model bike within the UK for the final 12 months, together with the Royal Enfield Himalayan at No.4. Royal Enfield is the primary Indian Motorcycle producer to realize this within the UK market.
In the home market the corporate has been attempting to ramp up its gross sales with lockdown being eased off in most elements of the nation. Speaking about its year-to-date (YTD) gross sales (April-July), Royal Enfield recorded a de-growth of 58 per cent within the home market at 92,862 items as in comparison with 223,612 items offered in the identical interval a yr in the past. It exported 4739 items in the identical interval as in comparison with 14,282 exported a yr in the past. Its complete similar within the April-July interval stood at 97,601 items as in comparison with 2,37, 894 items, a decline of 59 per cent.