Farewell Workplace by Meta, Welcome Workvivo by Zoom

In a significant announcement today, Meta disclosed its decision to shutter its employee communication tool, Workplace, and transition operations to Workvivo by Zoom.

This move carries weight for HR and IT teams worldwide. With over 7 million corporate users (formerly known as Facebook@Work), Workplace boasted notable success among remote and deskless workers. Notably, clients like Farmer’s Insurance hailed Workplace for its transformative impact on employee experience, attributing its success to its user-friendly interface, akin to Facebook’s layout.

However, Meta has now shifted its focus elsewhere, effectively discontinuing its “corporate applications” segment, including Portal, its innovative video conferencing tool. This strategic move tacitly yields the market to competitors like Zoom, Microsoft, and Slack, among others.

In conversation with Gidi Pridor, founder of Workvivo, enthusiasm abounds. Workvivo, now under Zoom’s ownership, emerges as the premier employee experience platform by user volume, scaling to 9 million or beyond. This infusion propels Zoom into a commanding position in the corporate sector.

The landscape of “Employee Experience Platform” services burgeons, drawing heavyweight contenders like Microsoft (Viva), ServiceNow, Firstup, Simplrr, and Worktango. With companies increasingly embracing hybrid work models, integrated collaboration tools, and precise communication channels, the sector anticipates exponential growth. Thus, Zoom, a $4.5 billion enterprise, gains a substantial advantage against industry giants.

Upon scrutinizing Workvivo, its superiority in this domain becomes evident. Beyond facilitating employee communication and feedback mechanisms, it empowers organizations with onboarding, training, and even supplants Sharepoint for comprehensive employee portals. This strategic maneuver positions Workvivo as a formidable rival to Microsoft and ServiceNow, particularly resonating with mid-sized companies across retail, hospitality, transportation, and healthcare sectors, where access to PCs is limited.

As developments unfold, we’ll continue to provide updates. However, this transition signals the onset of numerous seismic shifts in the Employee Experience market.